Saturday, August 31, 2019

Night By Elie Weisel

To suffer, as defined in the dictionary, means to undergo or feel pain or great distress. Another way to say it is to sustain injury, disadvantage, or loss. And yet another way to definesuffering is to say to endure or be afflicted with something temporary or chronically. If they wereto ask Elie Wiesel what his definition of suffering was, he would have a lot to say and what hetold them would be more horrible than their wildest dreams. It is hard to relate to something ofthe magnitude of Elie’s suffering, without actually being there, but after reading his book I have awhole new understanding and sympathy for the Holocaust victims. Elie’s story took place while he was a very young boy, approximately 14. His friend(town beggar) Moshe, had been somewhat helping with his studies until all the foreigners wereforced to leave the town. Sneaking back in several weeks later Moshe told of the stories that hehad witnessed. They were gruesome accounts of what the Nazi’s were doing to innocentchildren. His stories were payed little attention, but soon the townspeople were being forced toleave and migrate towards ghettos. From there it was just waiting till they were moved by train tothe concentration camps. Once off the train, Elie and his father were separated from Elie’smother and sister, little did he know that he would never see them again. Through bribery andfriendships along the way he managed to stay close to his aging father. Little respect and evenless food was given to the captives while they performed labor intensive tasks in the quarries. During the day work was performed and if anyone was caught doing anything illegal the weremurdered in front of anybody to set an example of what would happen if an escape was tried. Throughout Elie’s horrific ordeal, he would always comment on the night. This wasfitting being the name of the book, but also because that is the time most of us do our reflection. It is time spent alone and it giving a chance to sort out your thoughts and be one with yourself. Nighttime was probably when reality set in. Elie would often compare himself and the othervictims to the trials that Job went through. If you remember, the book of Job did not explain the mystery of suffering but explored the idea of faith in the midst of suffering. It started out as adiscussion between Satan and God on the loyalty of his servants. Satan proposed that if he wereto take away all of Job’s values in life that he would indeed curse the name of God. God agreedto let Job be tested but his live could not be taken from him. So, Satan did take away every thingincluding his family, his house, and all of his livestock. Then to top it he afflicted Job with boilsand sores all over his body. Job had no idea all of this was being done to him but his friendsseemed to think that it was because he had done something wrong and God was punishing him forit. Elie felt the same way but at the end of Job’s story God tries to rectify Job’s life to the statefrom which it came. Elie was not as lucky. Elie’s health was deteriorating but his old father felt it worse. They were bothmalnourished but at Elie’s young age he could hold out a little longer. On January 29 were Elieawoke his father was gone. His father lack of health and old age was his downfall. The death ofhis father made Elie and stronger person with only his own well-being on his mind. He no longerhad to worry if his father was keeping up with the work or that he had enough food. He wasliving for himself. This new focused energy is what kept Elie from dying himself. Not too longafter his father’s death the Allies moved in and Elie and the few remaining prisoners wereliberated. This was a time of joy for some but also a time of sadness in remembrance of all whohad gone before them. Before reading this book I had a somewhat skeptic view of what exactly had taken placeduring the war. While reading this book I believed this man’s testimony 100%. It was beyond mycomprehension how something like this could have and did take place. The only thought that Ihad at the completion of this book was, what about the other victims (non-jews). I guess becausethis was only one man’s story and Jews were the only people he saw so that is what he wroteabout. This book really makes you think about all the freedoms that I (WE) take for grantedeveryday. I have learned to view the Holocaust in an all new perspective.

Friday, August 30, 2019

Sullivan Ford Case Study

Introduction This case details the position of Carol Sullivan-Diaz, the 28-year-old daughter of Walter Sullivan who died at the age of 56. Walter had bought a Ford dealership in 1983 that eventually grew into what is now Sullivan Ford Auto World. The business sells cars but also services them. Carol is disappointed by current turnover in car sales and sees that the service revenues are below average for this size of dealership. Carol’s now has to decide what way to tackle the future. She can sell the business but will probably only return a value below what it might be worth if profitable or she can look at the operation and see if she can turn it around herself. While she has a bachelor’s degree in economics, an MBA degree and a background in health care management, she also served time working with her father so she appears to have the skills and experience to tackle the issue if she so desires. Characteristics of Services The car sales and car service are closely linked. Here, we look at the car service following on from the car sale and both these processes are happening with the same provider, Sullivan Ford Auto World. While we generally say that services are intangible, in this case the car sales service has a high goods content that is the car at the end of the process. The car service on the other hand, is intangible. The core business here can be looked at as the car sales and the supplementary service is the car servicing. Sullivan is trying to establish the service as a stand-alone service. Sullivan could have customers that have not bought a car but have their own car serviced at the garage. But Sullivan would hope that when they sell a car, this customer will come back regularly to have their car serviced. However, survey results suggest Sullivan is not getting repeats. Another difference here is that when a car is sold, ownership changes to the buyer but in services we say that ownership does not change. What happens is that the car service â€Å"process† changes the physical possession that is the car. As we know, services cannot be stored. The physical car can be stored and kept as stock or inventory but the car servicing cannot. Therefore, it is essential that the servicing is kept working in order to generate turnover. If the service department has capacity to service ten cars per day, it must try to meet that target because if it is idle at any stage, that time (and time is money) cannot be regained. In the sale of a car, the customer can be involved as they are making the purchase decisions. They will decide if they need or want the car and then seek information. They can view the car, test drive it, smell the â€Å"new car† smell and enjoy the experience. They can contact Sullivan and see what’s on offer in advance. With the car service, the customer is not really involved (except to deliver the car for appointment) as car service is specialised and the customer will not be present when the service is being carried out. They cannot see the â€Å"service† and may have to wait and drive for days to be sure the service was successful. When the customer is buying a new car, they will be fairly sure of what they are getting. Ford has a good reputation and is seen to be a reliable brand, so the customer can be confident. The service is not the same. It is harder for Sullivan to maintain consistency with the service. Sullivan will be depending on his own mechanics to provide the quality whereas the car purchase will depend on Ford. Also, if there is a problem with the service, it will be difficult to hide this from the customer. It will be essential for Sullivan to be aware of the customers expectation so as he will not be disappointed afterwards. I also feel that there is a feel-good factor to buying a car and the customer is often happy to be involved in the deal but with a service, it usually happens when there is a problem so the customer may not feel happy when availing of this service and needs to be made feel comfortable. Walt said this himself when talking about the front end; â€Å"everybody’s happy when someone is buying a new car† and also observed of the service side â€Å"customers always seem to be miserable back there†). Also, as it takes time to service the car and doing without the car may inconvenience the customer, they may have a negative perception before the process starts. There is need to be aware of the difference between the car service and the customer service. The service may be good but the customer service can be bad at the same time. Customer Behaviours ) A search quality is a characteristic that can be easily accessed before purchase. [1] In the case of the car, the customer will be able to research qualities like colour, performance. He can get a feel for the car by looking around the interior, the boot, see what the engine looks like and sounds like. These are qualities he can use his five senses to evaluate. They are tangible. Ford’s reputation should eliminate risk when purchasing. However, this is not the case for the service. He cannot have a pre-purchase experience. There is no tangibility. For this, his behaviour will change. He may seek testimonials from others and depend more on word of mouth. He will seek advice on the reputation of Sullivan’s service. From the case, we see that there are problems with the service. Delays at processing, inconvenient scheduling, availability of parts etc. There is a risk here as the service may not be satisfactory so Sullivan must reassure the customer. Sullivan must ensure that the mechanics are fully trained and that customers have confidence in them b) An experience quality is a characteristic that can only be assessed after use. [2] Generally, there is a feel good factor after someone buys a car. With a reliable brand like Ford, customers would feel little risk involved and would enjoy their new car. Providing that the car runs well, the buyer should be in a position to pass on this experience by word of mouth. This is not true of the car service. Firstly, the customer may not know if the service worked. There is a risk there even after the service. One could, for example, have left the car in for servicing because every now and then the car may lose power. I believe that the customer will still be wary for some time after. If the car then loses power, there will be that sense of let down. I have found I am often on edge after a service, almost waiting for something to go wrong. If the customer is unhappy with the delays, etc outlined earlier, that too will affect the experience quality. Sullivan’s customers do not seem to be enjoying the experience between delays, inconvenience and a grubby work entrance as well as the mechanics not explaining what is happening. c) A credence quality is a characteristic that consumer may have difficulty assessing even after purchase because they do not have the knowledge or experience. [3] This may not be an issue when buying the car. The buyer immediately knows how a new car is. One expects that the driver is experienced enough to know how the car feels and also would be aware of their expectations. When it comes to the car service, the customer may not know anything about car mechanics but will know how they feel after and if they are happy with the car. They do not need any expertise to know if the problem has been resolved. Sullivan’s people are not communicating with them well. d) There are different risks involved with the two services. Ideally, buying a new car should involve no risks but you can be unlucky. You could end with a car that has problems but this is reasonably rare. The car service is different. You have to trust the service provider that they can do the job. You may be depending on recommendations and unsure of the quality of the service. The customer will not be present so has to rely on the provider that they will do the job correctly (and will work first time, â€Å"was it fixed right†) and indeed must feel sure that they will actually do the job at all. This is an area open to fraud, as the customer will not see the process. The customer here may be worried about the risk of delays. It tells us that Sullivan is slow to write the orders, not convenient when it comes to scheduling, unsure of availability of parts and this all takes times. e) The decision making process for buying the car will be as follows. First, the customer recognised the â€Å"want† for the car. Next they will seek information. The information will come from research, word of mouth, specialist publications, etc. Step three will be the evaluation of alternatives. The alternatives are fairly limited and will be to decide if he wants to take public transport, get a bicycle, depend on lifts but if one ants to be independent, there are no alternatives. Next is the purchase and then after that, evaluate the product. Has it satisfied his needs? Was it of value? f) The car service will have a different 3-stage process. Firstly, at the pre-purchase stage, the customer will be aware of their need and that means that the car needs servicing. They will explore solutions and that may mean going to t he service provider or look for alternatives. They will talk to third parties and maybe the supplier themselves. This will help them identify risks and their desired service level. The zone of tolerance will be established at this time. An alternative will be to service the car at home or get a friend who is skilled to do this that they trust. If they decide to go ahead, they will then make that decision. Service will be delivered and payment made. After this step is the post-encounter stage. Here they will evaluate the performance and compare it to their expectations. Are they satisfied or not with the service? Interestingly, the survey shows that the customers are made aware of what they had to do if they needed a service but less than a third had been introduced to someone in that department Flower of Service Below is the Flower of Service and analysis of the problems facing Sullivan. The â€Å"core† is the car servicing and both the facilitating services and enhancing services surround it. [pic] Facilitating Services Information – This is the first step in the service where the customers get the information they need. In Sullivans, they are told what to do if they need a service but they are not being introduced to any of the team. Here they should find out about the scheduling, how long the service will take, the price, does the warranty cover it, etc. Order Taking – This is where the bookings are taken; the scheduling is put into place and so on. Sullivans seem to be falling down here. Their survey results show the worst ratings and things like promptness of orders, scheduling convenience, service hours convenience are all pointed out. The fact that all orders were hand-written slowed down processing and often the telephone ringing slowed it down even more much to the frustration of the customers. Another frustration was that if the job was not of routine nature, a price could not be given on the spot. The customer would be called later in the morning with an estimate. Billing – People expect clear and precise billing and there is nothing to suggest that there is a problem here and as all orders are handwritten and with carbon copies, it should be easy for the bills to be clear. Also, the customer is either given an instant quotation for routine work or will contacted with a quotation so this should make billing clear. Payment – As the cars are due to be collected by 6pm on the day of the service, it would be expected that payment be made then. The service writer would have all the paperwork in order when the customer would collect the car. Enhancing Services Consultation – This is more than just information. Information really consists of answering the questions of customers whereas consultation is deeper and probes the specific needs or requirements of the customer and then draw up an appropriate plan. This would be important in an area where the customer is unfamiliar with actual service. The mechanic should diagnose the problems and then take the customer step by step through the possible solutions and alternatives. Here in Sullivans, they explained what to do when a service was needed but after that not many were introduced to someone in the service department. This is where the expertise lies and therefore consultation should have followed. The survey also said that customers were offered poor explanations of the work done and found the staff rude and impolite. Hospitality – This is the welcome that customers should get on arrival and a sense of being a valued customer. This should be easy to deal with as a smile and a friendly face costs nothing. Feargal Quinn, of Superquin fame, says, â€Å"If somebody comes to us looking for a job, we make sure they know how to smile†. [4] It is the small things that make people feel welcome. Sullivans seem to be failing here too in the service department. When greeting the customer, there must be a smile, it must be sincere and there must be eye contact†. [5]In Walt’s time, he made everyone welcome in the front office and had little time for the service area. This showed. It was shabby and greasy. The customers were interrupted by ringing phones while waiting for their car re ports to be written. Rick Obert was â€Å"gruff and argumentative†. The service department people feel uncomfortable bringing people over to the service bays so that does not seem hospitable. There was a man in a confrontation over his service so that certainly lacks hospitality and should have been dealt with immediately. Safekeeping – People expect that their possessions would be safe while being kept by the service provider. The customer here would hope that their car is safe while on the premises for the service and when not being worked on by the service people, that it would be parked in a safe place and manner. A perception here could be that Sullivans is lacking here. While there is no direct evidence, the fact the building was â€Å"old and greasy† and the service writers’ room was â€Å"cramped with paint peeling† might lead customers to believe there is a lack of safekeeping in the department. Exceptions – These are services that fall outside the normal service. We are told that the scheduling is inconvenient and service hours are too. Here exceptions should be made. There does not seem to be an atmosphere of making the customer satisfied. It seems as if Walt’s idea of not bothering with the service department has grown. There does not seem to be an ethic of problem solving. I felt from reading the piece it was a case of take it or leave it. There also seems to be no way of handling complaints. The man who Was shouting at the end had issues of â€Å".. three visits†¦service stinks†¦who s in charge†. This should have been dealt with quickly in a hospitable manner. Advice On Marketing Mix Carol has a background that could be very useful in dealing with this. She has a bachelor’s degree in economics, an MBA degree and is involved in health care management. She worked with her father so she has the skills and experience to deal with this. The 7 Ps are; Product, Place, Promotion, Price, Physical Environment, Process & People. I will look at these individually and see how Carol can mix them to help improve her situation. Product – The product in this case is the actual car service. This is the core of their offering and it is essential that this is a safe, reliable product. The customer has to be satisfied that the service is of quality. They could give the customer some confidence by making sure that they are introduced to a member of service team who can answer any questions or worries they might have about the service. Customers did worry about the product. They worried about how much the service might cost, how long it took, how did the warranty sit, etc. These are basic parts to the product that must be addressed by Carol. Place – The â€Å"place† of Sullivan’s car sales appears to be of no concern. It is on an intersection of a busy urban highway, with many new developments near by. In 1996 he bought the current site and developed it into what it is now. The place seems to be known as the study says â€Å"everyone seemed to know Walt†. But the worry from Carol’s point of view for the service department is that this area cannot be seen from the road. So people looking for services and who may not be as familiar with Sullivan’s could easily pass by. On top of that the building looks â€Å"old and greasy†. Promotion – As far as I can see from the study, the only promotion that takes place is on site promotion. The garage is decked out with bunting, flags and banners that say â€Å"Lets Make A Deal†. This is an area that she could easily develop. She could offer a free service with a car sold. She could also make appointments in advance by working out the customers’ average mileage and schedule an appointment like a dentist would. She could manage supply and demand better by offering discounts for services on days she finds are quiet. She has the academic background for this as well as her medical and family business experience. Price – In this case study we are not told that the price is affecting the number of customers that avail of it. Price is often the most thing that will make customers decide where to buy so Carol could look at this. Where there is an issue is the explanation of the work, how much it will cost and will it work on first attempt and not be a recurring cost. Physical Environment – Judging from the description of the garage, the physical environment of the service area leaves a lot to be desired. Firstly, the service area is hidden behind the showroom. Even though the equipment is modern, the building is old and greasy. The service writers work in a cramped room with peeling paint and the customers have to stand and wait while orders are being written up. This seems like an old style office plan and not acceptable in modern day car dealing. The study has told how stressed and bothered customers are when in the building so the physical environment should be made pleasant to help calm the clients. Process – The process here needs an overhaul. Customers find the order taking slow and it can be interrupted easily by the phone ringing. She must computerise it immediately. The customer leaves the car and collects it later. This is fine but the service hours are inconvenient along with the scheduling so the whole process is a trauma for the customer. She needs to implement an evaluation system that she can monitor the quality of service and maybe get the staff to explain the nature of service. She needs to put a new process in place that will allows the car to be dropped off and have a convenient entrance, instead of a side door of a greasy building and then be met with a smiling service writer who will schedule a service that is convenient. People – This is a very weak area for Carol. The survey results show that the people served by Carol and her sister were much more satisfied. The customers reported that interpersonal variables were poor. For example, politeness and understanding customer problems rated badly. The service manager was said to be gruff and argumentative with customers. This has to be addressed. When people are dealing with a possession as personal as a car, the dealer has to be polite, patient and understanding. Larry Winters is vital here. He has been leading salesman and has shown strong management capabilities. She also needs to employ more mechanics to utilise the equipment and have the service department working to capacity. Conclusion I think Carol has the skills to turn her business around. She is educated and has experience in her own business. She has the turnover of people coming through the business so if she uses her know how, I believe she will succeed. ———————– [1] Essentials of Marketing, Charles W. Lamb, Joseph F. Hair, Carl McDaniel, 2011 [2] Essentials of Marketing, Charles W. Lamb, Joseph F. Hair, Carl McDaniel, 2011 [3] Essentials of Marketing, Charles W. Lamb, Joseph F. Hair, Carl McDaniel, 2011 [4] â€Å"Crowning The Customer, How To Become Customer Driven†, Feargal Quinn, O Brien Press, 1992 [5] Mechanization Takes Command, Organizations As Machines, Gareth Morgan â€Å"Images Of Organization†, Sage Publications, 1986.

Thursday, August 29, 2019

Hypocrisy in to Kill a Mockingbird

Hypocrisy is a huge theme of Maycomb’s society and community spirit. For example, racism plays a huge role. In the Tom Robinson trial, he is accused of raping Bob Ewell’s daughter, Mayella. But the real story is that Bob Ewell is abusive to his daughter and accused tom Robinson because he’s black. Since the social community is mostly tipped on the scale of discrimination, there are excuses made for whites. This leads into another following example.In the minds of the â€Å"good Christians† blacks are made to be slaves and do everything a white man says. Atticus is completely against this and tells Bob off. In retaliation, Bob Ewell makes it certain Tom Robinson is guilty. In the end Tom is purposed guilty even though the evidence clearly shows he’s not. The Maycomb community thinks they’re doing what’s right for the town and titles themselves â€Å"The Good Christians. † A few people, like Atticus, know they are wrong and knows they only persecuted Tom Robinson by the color of his skin.Another example of hypocrisy referring to racism would be with Mrs. Gates. Mrs. Gates is completely against Hitler thinking what he did was absolutely horrible about what he did to the Jews. But then again in her own community people are persecuting blacks the same way. Another example similar to this is Mrs. Merriweather talks about saving the poor Mruans from Africa but thinks black people in her community are a disgrace. Scout and Jem throughout the book later discover the hypocrisy in the adult world.Some examples would be, Aunt Alexandria’s view on the Cunningham’s, Lula not wanting her kids to go into a black church etc: Jem noticed the hypocrisy in the Lula situation was Lula complaining about all white people being prejudice against them but in her hate for whites and their prejudice she is also being racist and prejudice. Scout and Jem then noticed someone being mad at a certain race for doing the exac t same thing they were doing.

A history of the orchestra and the development of the symphony Essay

A history of the orchestra and the development of the symphony - Essay Example For the music lovers, the orchestra has become one of the most noted sources of enjoyment. An orchestra is a musical ensemble used most often in classical music. Even if the orchestra is classical, this has transcends the passage of time for until now, people are still enjoying the orchestra.The word orchestra originally signified the section in ancient Greek theaters between the stage and the audience that was used by dancers and instrumentalists, between the stage and the audience that was used by dancers and instrumentalists. Orchestra can also refer to various specialized ensembles, such as a balalaika orchestra, a jazz orchestra, or a gamelan (Indonesian tuned-percussion orchestra). In a modern theater the part of the auditorium reserved for musicians is called the orchestra pit, and the term orchestra often also designates the part of the ground floor used for audience seating.Opera and ballet orchestras share with symphony orchestras on the size and structure but they differ i n their ancestry and function. The symphony orchestra performs symphonies, concerti, and other concert music and is normally placed on a stage. Opera and ballet orchestras are part of theatrical performances and are seated in the orchestra pit of a theater. Orchestra can be classified into two, with which the basis of classification is the number of staff and/or musicians. A full size orchestra, also known as the "symphony orchestra" or "philharmonic orchestra usually have over eighty musicians on its staff, in some cases over a hundred, but the number of musicians used in a performance varies according to the work being played. A leading chamber orchestra, on the other hand, might have forty or fifty members; some are much smaller than that (http://en.wikipedia.org/wiki/Orchestra, 2006). Meanwhile there are also different sections in an orchestra. The string section, which forms the backbone of orchestral sound, is divided into four parts, much like a vocal choir: first violins, second violins, violas, and cellos and double basses. The woodwind and brass sections, unlike the strings, normally have only one player per part. Until the late 19th century, the woodwind section consisted of two oboes, two flutes, two bassoons, and two clarinets; the two members of each pair played different musical parts. By the late 19th century three of each instrument was common, with the third player sometimes switching to a related instrument. The brass section typically consists of two trumpets, four horns, three trombones, and a tuba. These are sometimes augmented by other brass instruments, such as the bass trombone or the Wagner tuba designed by the German composer Richard Wagner and used in his scores. The percussion section employs one or. The basic percussion group consists of a pair of timpani, a side drum, a bass drum, cymbals, and a triangle (http://www.mti.dmu.ac.uk/ahugill/manual/intro.html, 2006). History of Orchestra Orchestral playing started in Italy and Germany on 15th and 16th centuries when the households of nobles had musicians to provide music for dancing and the court, however with the emergence of the theatre, particularly opera, in the early 17th century, music was increasingly written for groups of players in combination. Dresden, Munich and Hamburg successively built opera houses. When the 17th century came, opera flourished in England under Henry Purcell, and in France under Lully, who with the collaboration of Molire also greatly raised the status of the entertainments known as ballets, interspersed with instrumental and vocal music (http://en.wikipedia.org/wiki/Orchestra, 2006). As nobility began to build retreats from towns, they began to hire standing bodies of musicians. Composers such as the young Joseph Haydn then fixed body of instrumentalists to work with. At the

Wednesday, August 28, 2019

Process Analysis The ABCS of CPR Essay Example | Topics and Well Written Essays - 500 words

Process Analysis The ABCS of CPR - Essay Example The three main components of CPR that can save a life include the ABC's, Airway, Breathing, and Circulation. 7 Airway, the A in ABC, begins with checking the airway. Perform the Head tilt chin lift by placing the palm of one hand on the forehead. Put the fingers of the other hand on the bony part of the chin. Push the forehead back to lift the chin. Pull the jaw forward. Then, open the mouth. Look for the chest to rise and fall. Listen close near the victim's mouth for sounds of breathing. Feel the cheek for any breathing movement. Check airway for no more than 5-10 seconds. Do not consider gasps of breath as breathing. These gasps may occur for a few minutes after the heart stops beating. 7 The absences of breathing, is the B in ABC. Pinch the nose of the victim closed. Take in a normal breath. Hold it. Making a good seal, over the victim's mouth, give two breaths for 1 second each. Watch the chest rise and fall during each breath. If no breaths go in, reposition the victim's head. Attempt two more breaths. If breaths still do not go in check for a foreign object in the mouth. Begin CPR to remove the object. If breaths go in and pulse is present, continue with breaths until help arrives or when the victim begins breathing on his own. 9 Circulation represents the C in ABC. Check for circulation by placing two fingers at the carotid pulse below the jaw line at the neck.

Tuesday, August 27, 2019

Channel Managment Essay Example | Topics and Well Written Essays - 2000 words

Channel Managment - Essay Example In the contemporary world, people recognize the importance of working in a team. A team is a group of people that are brought together by a common task or responsibility. As there are different qualities present in different kinds of people, they are usually utilized to the maximum extent while working in a team. This is the reason there is much emphasis paid on working as a team; to incorporate the maximum effort from different resources. In this project, we have been asked to prepare a class debate on the effectiveness of channel management and the practices that are being used in it. In order to conduct and effective debate, we made sure we divided the work according to the qualities a person in a team had. It was made sure that equal amount of work was given to everybody so that there is no cognitive dissonance or dissatisfaction on the part of the team members over working. The whole team was asked to work on the research for the relevant material and the proof reading of the researched work was my responsibility. This was done to ensure that the quality of material that was being used does not deviate from the standards and was at par with the upmost standards. To make sure that the information was valid and comprehensive, much emphasis was paid on gathering information from scholarly reports and magazines that have repute in the eyes of others on the basis of their quality. Articles were searched from known writers to ensure credibility and authenticity. The collective work of the team included preparing strong debatable points that were needed to be presented in front of the audience and the tutor. It was the collective of all the group members to prepare the presentation material and it was made sure that all the members were informed of every piece of information that was gathered so that everybody was equally prepared to give in suggestions about the debate and the benefits. Another important task that was divided among the group members was the gathering of information that was required to prepare the whole report. Evaluation of information was done by making sure that the information that was being gathered was from reputable sources and scholarly; so that there is no doubt about the authenticity of the information. Evaluation of information is generally done on the quality and source. To make it free from partiality one has to make sure that the source that is being used should be a third party presenting an opinion so that there is no element of biasness and the information is pure. Similar procedures were used to evaluate various literature sources that in the end helped us to make our report bona fide. Preparation of debate is an entirely different process. It involves brainstorming sessions and cross questioning so that all the queries of the prospective audience are answered in such a way that they don't get a chance to object and get persuaded without any doubts in their minds. Therefore, all the above were practiced to ensure that there were no loopholes left in our debate that was to be presented in front of the class. Introduction Channel management basically means the management of various entities that are working in cohesion at different steps in businesses in the supply chain. In other words, it can be called as the supply chain

Monday, August 26, 2019

Project program Assignment Example | Topics and Well Written Essays - 2000 words

Project program - Assignment Example The mortgage company offers a 2 year fixed mortgage, low rate variable and performance plus mortgagee designs. My Mortgage Freedom online mortgage application makes the company’s covers versatile and convenient for most people. All the same, the main challenge of the business is to attract customers to its portfolio. Online Customer Segment One way to attract more customers to My Mortgage Online shops is by maximizing the search engine visibility of the company. People in most cases will make a first stop in search engines when looking for any product or service. Search engine ensure the marketer is at the right place and at the right time. It will be important for the company’s SEO strategist to use specialized tools such as the Google’s Webmaster Tools and Google Analytics in monitoring the baseline metrics, and understanding the SEO health in the company’s website. Such a detailed analysis will showcase areas that need more attention (Brightpearl, 3). T he strategist has to start analyzing the following key metrics once per month to indicate the success of this approach: Sales generated by the search marketing, the number of visits to the page, and the number of new visitors recorded, the number of new visitors converting to paying visitors, the cost per click on all paid search adverts, and the best sources that most traffic is coming from (Bright pearl, 3). In addition, the strategist has to review the keywords used, and how these keywords will match landing on any paid search or SEO strategy. The use of good keywords would be ideal in accessing the competition, and search volume. The Google analytics tool may be used to access the search dynamics, and the keyword-to –search term relationship (Brightpearl, 4). Carrying out detailed A/B testing of the used Keywords and any used text is important in optimizing the paid search pay per click (PPC) campaigns. In the process of building intelligence around the used keyword, land ing on page relevance and search terms, the conversation rates and quality score go up while significantly reducing the CCP, which will save the business significant amount of costs. In addition, there are more platforms available at much reduced rates, or at no cost, though such free platforms may not be solely enough for attracting customers (Pozin, 2012). Strategic company branding will increase customer’s attention towards My Mortgage Online. Currently, there are a good number of such Mortgage companies online competing for customers. To overcome its competitors, the company needs critical rebranding in its website to make the webpage unforgettable. Rebranding may involve embedding real estate video clips or pictures in their websites, or any other photos that may show how people have benefited from their mortgage plans. As reflected in the My Mortgage Freedom Company, the domain name used reflects the name of the company, which makes it unique and easy for the customers to sport online. In addition, the website has to be professional and integrate their web page to social media. Integrating My Mortgage Freedom with social media such as Facebook will attract attention of social media users who will click the leads to the company’s website. This is a versatile way of increasing traffic to the company’s website (Prozin, 2012). The company has then to ensure mechanisms through which customers getting to the website from

Sunday, August 25, 2019

Movie review 2 Example | Topics and Well Written Essays - 250 words

2 - Movie Review Example It represents crime scenes. The director presents this perception when Paul’s wife and daughter are killed and raped respectively, his boss sends him specifically to New York to fight crime (Brian and Winner, 2003). The role race plays in the film is evident when Kersey kills more black muggers with the intent of increasing the number of the white muggers. Race is used to indicate that most for the criminals in the setting were of the black origin and this necessitated the discriminative killing (Brian and Winner, 2003). Gender plays a significant role of indicating that the muggers targeted women in their criminal activities. This is evident from the killing of Kersey’s wife, rape of Kersey’s daughter and the killing of a young woman at the parking garage. In essence, gender is used to show that, women fall victims of the muggers’ criminal activities. Gender is represented as an indicator of the safety loophole. This implies that women needed more safety measures than their male counterparts (Brian and Winner, 2003). Class plays a key role of enhancing criminal activities. It is represented by drug barons who engage in a fierce competition in selling hard drugs such as cocaine. They kill each other’s accomplices. For instance, Zacharias gang competes with brothers Jack and Romero’s gang. This is an elite class but grossly involved in criminal activities. This leaves the society a rotten and unsafe place for peaceful dwelling (Brian and Winner, 2003). The film reflects the political situation of the society. There is no political willingness to solve the problems facing the subjects. The coordination between the police and the Kersey indicates a rotten political set up. The film reflects the aspects of racism in fighting crime and this extends to the broader perspective of a racist political milieu existing tin the society (Brian and Winner,

Saturday, August 24, 2019

McDonaldisation Essay Example | Topics and Well Written Essays - 1750 words

McDonaldisation - Essay Example The smaller units go through a process of rationalization to come up with the most efficient method. This most efficient method is put into practice to complete the various tasks while the other inefficient techniques are deemed (Bakardjieva, 2014). Three important environmental factors drive McDonaldization. These factors heavily contribute to the increase in popularity of this process. These environmental factors are: the extent to which this process is in line with other essential changes that take place in the society, the American culture which readily accepts the McDonaldization process and the material interests. Using these process of McDonaldization, many companies in various sectors are able to attain there goals and objectives. This process is highly in demand due to its high consistency levels with other social changes that take place worldwide. This process thrives well in a set up that encourages high mobility in its sector such as high movement of the customers in restaurants (Esmer, 2006). Four clear dimensions illustrate the process of McDonaldization. The first angle is efficiency. The restaurants design an efficient way to ensure that their clients are able to get maximum satisfaction. In order to achieve this process efficiency, the workers at the fast foods and other industries that use this rationalization process have to operate efficiently by following well designed steps. Despite McDonaldization, not creating emphasis for efficiency it has become a reality to many industries in many sectors around the world. It has become a critical tool in the everyday life (Galland and Ritzer, 1996). The rationalization process of McDonaldization has massively spread to other outlets in the fast food industry. These restaurants and outlets include Burger King, Taco Bell, and Domino’s bell. These companies use well organized

Friday, August 23, 2019

MBA Information Technology Preventing and Detecting Operational Risk Essay

MBA Information Technology Preventing and Detecting Operational Risk Caused by Employees - Essay Example It has become imperative for the senior management to forcefully implement the appropriate measures to detect and prevent operational risk from employees in their organisations. Most of the measures, including security, need to be followed top down. An employee who sees an upright senior is less likely to engage in fraudulent behaviour. Security Policies and Training. The next step is to develop security policies and provide training to ensure that everyone is aware of, understands them and also follows them in right spirit. The greater the understanding of how security issues directly impact production levels, customer and supplier relationships, revenue streams, and management's liability, the more security will be incorporated into business projects and proposals. Most critical is an Acceptable Use policy (AUP) that informs users of their responsibilities. An AUP serves two main purposes: (1) It helps to prevent misuse of information and computer resources and (2) it reduces exposure to legal liability. Security Procedures and Enforcement. The next step is to implement procedures, training, and enforcement of the AUP. Businesses cannot afford to ignore security risks nor can they afford the infinite cost of perfect security. Security Tools: Hardware and Software. ... Keep in mind that security is an ongoing, multilayered process and not a problem that can be solved with hardware or software tools. Hardware and software security defenses cannot protect against irresponsible business practices. 2. What events triggered the strong measures to prevent and detect internal fraud Name three laws that have antifraud measures. Answer. Fraud Prevention and Detection. Internal audits and internal controls (cover later in the chapter) are critical to the prevention and detection of occupational frauds. Some high-profile examples of occupational fraud that were executed because of the lack of internal audits and controls leading to implementation of strong measures to prevent and detect internal fraud include: NEC. In 2006, NEC had to restate its earnings for five prior years after discovering that a 50-year-old manager/engineer had been fabricating business deals. The bogus deals inflated sales by 36.3 billion yen ($311 million). The false transactions enabled the manager to embezzle tens of millions of yen, which he spent on entertainment. Adelphia. A year after the public learned of the $600 million Enron scandal, the Rigases made Enron's fraud look like penny-change. The SEC uncovered the misappropriation and theft of tens of billions of dollars. In addition to the $2.3 billion the family stole from the company for their personal use, they caused losses investors of more than $60 billion. Global Crossing. Corporate insiders knowingly sold more than $1.5 billion of artificially inflated company stock. In April 2005, the SEC filed a settled action for civil penalties against Global Crossing's former CEO, CFO, and VP of Finance for aiding and abetting the fraud. Each executive agreed to pay a $100,000

Thursday, August 22, 2019

Assignment Essay Example for Free

Assignment Essay Practice of Management Assignment Individual assignment to be done as homework To be done in Word with a cover page Watch the full interview from the link below with Indra Nooyi, CEO of Pepsi Co and answer the following questions based on the Interview Interview link: http://www. youtube. com/watch? v=Ft7G549GF3Y Answer the questions with as much detail as possible Question 1 How do you feel about a boss who makes the strong connections with their staff and heir staffs families as Indra Nooyi does? Question 2 What is the operating philosophy of Pepsi Co? (explain in detail) Question 3 What was the specific initiative Indra Nooyi did to get ready for her first Job as a product manager for a textile company? Question 4 What are the characteristics that Indra Nooyi looks for when recruiting for the Pepsi co? Question 5 What does Mrs. Nooyi mean by dont run for office? Question 6 How did Pepsi Co handle the acquisition of Tropicana? Co? Question 5

Wednesday, August 21, 2019

One team around the world Essay Example for Free

One team around the world Essay It is a report for Tesco. It is meant for showing an adult audience of investors how many stores Tesco has around the world. It tells the reader how Tesco is expanding world-wide. This document uses a number of presentation features. It is very formal and factual. There are two different types of charts used, firstly a stacked bar chart to show improvements over a number of years stacked bar chart shows the different areas of the world that Tesco has stores at the same time. Secondly, pie charts show the current situation of different aspects such as the number of employees in the UK, Asia and Europe. The line spacing changes a number of times through out the document. In the introductory paragraph the lines are on at least double spacing, whereas on the table the line spacing is single. To produce this high quality document you would have to use a spread sheet program such as Microsoft Excel to produce the graphs, charts and tables. Also a desktop publisher for the smart layout may have been used. The makers of this document would have use large monitors so they could see the whole thing at once. A colour laser printer would have been used so to produce high quality colour print outs quickly. A mouse, keyboard and processor would have also been used. The document uses tables charts and graphs to show information easily. Design guides have been used to make it satisfying to the eye and easy to make sense of the information. To frame the text large margins have been used. For what it is trying to say, it is very good at it. To improve it I would suggest putting a logo on it some where to make it clearer that it is from Tesco. Gloucestershire Governor Newsletter The document is called The Gloucestershire Governor Newsletter. It is designed for school governors this means it will be angled towards the older generation. It is designed to inform them about current affairs involving members of the Gloucestershire education council. On the front page of the newsletter, the writers have used two quite big pictures of the people featured in the main article; this helps support the text in the article. Bullet points are used to make the information easier to read and take in. Big, bold headings have been used to make it clear what the articles are about. To produce a document like this newsletter, a desktop publishing program would probably have been used so the writer could lay the text, photos and headings out easily. The text would have been drafted in a word processing program. E-mail may have been used to gather the articalls. Also, a program such as Paint Shop Pro might have been used to resize the images. To get the images on to the computer, a digital camera or scanner would have been. As well as a mouse, keyboard and processor an A4 monitor may have been used to allow the document to be viewed a whole page at a time. At the top of the page, there is a large heading saying The Gloucestershire Governor; next to this is the County Councils education logo to tell the reader who produced it. Under this is a text box with the date and issue number in. Then there are two articles, the first of which has two quite big photos with a caption thanking The Citizen. Both articles have a few sentences in bold out lining the contents of the piece. At the bottom of the page, there is a box with a thick border telling the reader whats inside the issue. The document does what it sets out to quite well. The document is easy to read and is very informative. The diction is angled towards the older generation. To improve it, I would standardise all the text to one font and align all of the heading to the centre. To improve it I would put both articles into columns. Year of the Teacher Review The document is a PowerPoint Presentation about the Year of the Teacher. It is aimed at school pupils aged between 11 and 16 year olds. It is designed to tell the pupils how some of the teachers at Deer Park got into teaching. It is meant to promote the Year of the Teacher scheme. On each slide of the presentation there is a photo of the teacher as a child as well as a recent photo of them teaching and a quotation in a speech bubble. The colour scheme is aimed to catch teenagers attention. All the slides have the same format; this is good as it makes it clearer to read and less confusing. To produce this presentation a word processor, such as Microsoft word, may have been used to draft the text content. An image editing program like Paint Shop Pro might have been used to edit and re-size the photos. PowerPoint was used to put all the information together. An Internet browser like Microsoft Internet Explorer may have been used to e-mail ideas around staff and to ask them to bring photos of themselves to him. A scanner and a digital camera would have been used to get the pictures onto the computer. A monitor, mouse and processor would also been used. As it is designed as a presentation you would not need a printer The document does what it is designed for very well. The photos of the teacher when they were teenagers and the music keeps the pupils interested and amused. Maplins: Despatch note to Mr Ling The document is a despatch note to Mr Ling for Maplins. The document is aimed to show customers the items they have ordered and should be in the package from Maplin Electronics. It also includes contact details of the company. The different types of presentation features used are contrasting colours to make it easy to tell the difference between the sections. Because the blue represents the headings, the pink represents the set information like the companys address. And the white has the information that changes for each customer such as what items they have ordered and how much they cost. They have also used A big logo in the corner of the document to distinguish what the company is called. They have used to different fonts to represent the information that appears on everyones bill and the information that changes depending on the persons whos bill it is so this is in a more clearer type. The software that may have been used to produce this document may have included a Desktop Publishing or a word processing package to draft the text and lay out the template. They may also have used a graphical editing program to design the logo. A spread sheet program would have been used to store the customers names and addresses that needed to be merged. The hardware that may have been used to produce a document like this one would have been a monitor, processor, mouse keyboard and, judging by the font and the perforated paper, a dot matrix printer. Dot matrix printers are very fast, cheap and reliable so they are good for printing letters such as this despatch note. However, they are very noisy. The document is clearly laid out so you can see each section. For example the amount to pay has a different colour around it. And it puts each part into a different box to keep every thing separate, so its easy to see the part you want to look at. The document shows what it needs to show without looking to complicate and confusing. To improve it, Maplins could put the total price in a larger font so it is easier to see.

Importance of Social Conflict Theory

Importance of Social Conflict Theory Why is theory important in the area of sociology? A theory is a proposed relationship between two or more concepts. In sociology, sociological theories are statements of how and why particular facts about the social world are related (Marcioni Geber, 2010, p14). They range in scope from concise descriptions of a single social process to examples or models for analysis and interpretation. Some sociological theories explain aspects of the social world and enable prediction about future events (Robert, 2012), while others function as broad perspective which guides further sociological analyses (Kallom, 2002). The importance of theory in the area of sociology cannot be overemphasized. Theories such as the social conflict theory, structural functionalism theory, positivism theory, field theory, rational choice theory, and so on, were developed to explain social phenomena. In sociology, a theory may specify deterministic properties of a set of entities, thus permitting point predictions about future states of the relevant system, or it may specify probabilistic relations among entities, giving rise to statements about the distribution of possible future states of the system. A theory is provided with a set of â€Å"bridge† statement that permit the theorist to connect the consequences of the theory with predictions about, observable state of affairs. Sociology is an examination of human beings in social contexts. Observing how people in specific communities interact, taking surveys and conducting experiments yield new data to build sociological knowledge. Sociological theories are frameworks explaining how specific aspects of society are linked to larger processes. An element characterizing society is interdependence. Individuals or organizations cannot survive independently while even seemingly dissimilar concept such as religion and the rise of an economic system can be closely connected. In other words, theories help determine interdependent aspects. Civic competence involved been able to make informed and rational decisions on every issue, from participating in elections to settling disputes with their neighbours. Theories in the area of sociology will help people understand how society works and how they can be a useful part in it. Furthermore, it almost impossible to make decisions affecting a certain community without deep knowledge of its structure, as miscalculated decisions can have a severe impact on people’s lives. Tackling societal problems such as alcoholism, high criminal rate, requires decision makers to know what exactly the problem is and its causes. Sociological theories provide an insight on such issues, making it easier and safer for elected representatives to find solutions to social problems. Sociologist focus on how a society is structured, how each and every individual works as part of the whole, how society has changed over the years and predictions of future changes. In essence, sociological theories help people understand society and knowledge of the world as it grows. Conclusively therefore sociological theory was defined by Rizzer (2013) as a set of interrelated ideas that allow for the systematization of knowledge of the social world. This knowledge is then used to explain the social world and make predictions about the future of the world (p5). Discuss any sociology theory of your choice The Social Conflict Theory is one of the theories in sociology. The conflict theory was originated by Karl Marx in the mid – 1800’s. The theory states that human behaviour results in conflicts between competiting groups. The belief is that in all stratified societies, there are two major social groups, a ruling class and a subject class (Anderson Taylor, 2009). The ruling class enjoys been the owner and having control over forces of production hereby exploiting the subject class. This has resulted in a basic conflict of interest between the two classes. Social conflict is the struggle between segments of society over valued resources (Aghababa, 2011). Social conflict turned a small population into capitalists in the nineteenth century. Capitalists are people who own and operate factories and other businesses in pursuit of profits. However, capitalism turned most people into industrial workers whom Marx called proletarians. Proletarians actually sold their labour for wages. Conflict theories draw attention to power differentials such as class, gender and race conflict, and contrast historically dominant ideologies. It is therefore a macro level analysis of society that sees society as an arena of inequality that generates conflict and social change (Macious Gerber, 2011, p15). Social conflict theory is a compact of the four major paradigms of sociology. Other important sociologists Harriet Martinean, Hane Addams and Dubois (Macious Geber, 2011) argue that this sociological approach does not look at how social structures help society to operate, but instead looks at how â€Å"social patterns† can cause some people in the society to be dominant and others to be oppressed. The social conflict theory opines that individuals and groups (social classes) within society have differing amounts of material and non-material resources (such as the wealthy vs the poor) and that the more powerful groups use their power in order to exploit groups with less power. Two methods by which this exploitation is done are through brute force usually done by police, the army and economics. Earlier social conflict theories argue that money is the mechanism which creates social disorder. It can also be deduced from their beliefs that the society is created from ongoing social conflict between various groups. The social conflict theory believes social relationships are about power and exploitation; the rich exploiting the poor. Citing an example of this oppression is a renter for instance, living in a rented apartment for fifty years and having no right or economic interest within the property. In sociology, conflict theory opines that the society functions so that everyone or group involved can make the best use of benefits which in the long run brings about social changes. Most times, the theory is applied to explain conflict between social classes in ideas such as socialism and communism. Competition plays a vital role in understanding conflict theory. Accordingly, there are three primary assumptions of modern conflict theory. The first is competition over scarce resources such as money and leisure which is characteristic of human relationship. Second is structural inequality which has to do with inequalities in power and reward. Thirdly, it is believed that revolution is eminent because change occurs as a result of conflict between competing interests, rather than through adaptation. According to McCafferty (2006), conflict theory emphasizes the social political or material inequality of a social group. It also contrast dominant ideologies and make open differences in p ower. Conflict theory is mostly associated with Marxism, but as a reaction to functionalism and positivist method, may also be associated with number of other perspectives including critical theory, feminist theory, post-modern theory, post structural theory etc (Rodney, 2007). Conflict theory posits that social groups or classes compete with each other in order to obtain resources that the society deems important. A realistic social conflict theory is an understanding of the positive role of social conflict in serving the common good. It is actually expected to put change in perspective since all substantial social change involves social conflict. Social conflict theory plays a position role, when properly understood, in promoting groups to find common ground, form alliances, define core values, identify differences in view point, set group boundaries, and inform strategies for achieving expected change. Understanding these functions of social conflict in the context of a social conflict theory is an essential process in positive social change. To understand social conflict theory, it must be known that in a democratic society, no one group should dominate all other groups. The power any group is supposed to have and especially of large institutions, is limited by force of law and by social impact, custom and social tradition within that frame of reference. Various interest groups and institutions compete, negotiate and work out changes in socio-economic arrangements generating social conflict in the process. Wright Mills who has been called the founder of modern conflict theory opined that social structures are created through conflict between people with differing interest and resources. Individuals and resources in turn, are influential by these structures and by the unequal distribution of power and resources in the society (Knapp, 1994, pp228-246). REFERENCES Aghababa, Hossein (October, 2011). There will be Blood http://www.independent.fil Reviews. Com/there will be Blood Anderson, M L. And Taylor, H.F., Sociology: The Essentials, (Rhomson Wadswoth, Belmot Ca, 2009). Berger, Joseph,2000 â€Å"Theory and Formalization, Some Reflections on Experience. Sociological Theory 18 93): 482 – 489. Craig J. Calhoun (2002). Classical Sociological Theory. Wiley – Blackwell pp.1 Gerber, John J. Macious, Linda M. Gerber 2011 â€Å"Sociology† (7th Canadian Ed) 2011., Toronto: Pearson Canada p. 15 John J. Macious, Linda M. Gerber, â€Å"Sociology† Seventh Canadian Edition, Pearson Canada. Keel, Robert.†What is Sociological Theory?† Robert Keel. Retrieved 29 February 2012. Knapp, P-. (1994) One World – Many Worlds; Contemporary Sociological Theory (2nd Ed.) It Apprercollins Colleges Div, Pp 228 – 246 Liz, Sharon, Granehoolz, Boiuma – Holtrop (2003) â€Å"Explaining Critical Sociological Thinking. Teaching Sociology 31 (4): 485 – 496. Macious Gerber, John J. and Linda M. (2010). Sociology 7th Canadian edition. Uppersaddle River, New Jessey, USA: Pearson Education Inc P.14 Marx, karl 1971, Preface to Contribution to the Critique of Political Economy, TR S.W. Ryanzanskaya, Edited by M. Dobbi. London; Lawrence Whishart. McCafferty Kevin C (2006) Conflict Theory How Contributor, http://www.Ehow.Com/Facts-5518763 conflict-theory. Obserschal Anthony, Theories of Social Conflict, from Annual Review of Sociology, Vol 4, pp291 – 315, (1978). Rizzer, G., Contemporary Sociological Theory and its Classical Roots from The Basics, 4th ed., (McGraw Hill, St Louis, 2013). Rodney, Stark (2007).Sociology (10th Ed.) Thomas Wadsworth. Sears, A., A Good Book, In Theory A Guide To Theoretical Thing North York Higher Education (University Of Toronto Press, P.G, 2008) pp 4 -6. Skocpol, Theda., States and Social Revolutions: A Comparative Analysis of France, Russia and China, (Cambridge University Press, New York, 1980). Thio, Alek (2008). Sociology: A Brief Introduction (7th Ed) Pearson. Understanding Social Conflict Theory [online], Available from: http://www.orgownneysinto-the Justice.Com/Social Conflict Theory_ht,. http://neo humanism./org/c/co/conflict_theory.html. [Accessed 23 March 2014]. 1

Tuesday, August 20, 2019

Wealth and Beauty Equals Popularity in Beverly Hills 90210 :: Media Argumentative Persuasive Argument

Wealth and Beauty Equals Popularity in Beverly Hills 90210 Every teenager who has attended high school can relate to the pressures that come from the desire to be popular. It’s normal for teens to feel the need to be in the â€Å"in crowd† and to fit in with the â€Å"beautiful people.† Television shows help contribute to this â€Å"need† to fit in. One such show, Beverly Hills 90210, is based on beautiful teenage characters, most of whom are wealthy and, coincidentally, popular. In today’s society there is a shared cultural belief that in order to be popular high school students must be wealthy and beautiful. The show both challenges and reinforces this cultural belief by offering characters like Kelly Taylor, who is a beautiful, California blonde who seems to lead an ideal life. She is one of the most popular girls at West Beverly High (partly because she was able to afford a nose job). Beautiful people such as Steve Sanders--a wealthy, snobbish womanizer--constantly surround her. A character who challenges this belief is Andrea Zuckerman, an intelligent, middle-class student who is more concerned about her grades than her appearance. And there are also the twins from Minnesota, Brenda and Brandon Walsh, who are not instantly popular; rather, they use their personalities (and their good looks), not their wealth, to fit in. On the outside Kelly, Steve, and even Brandon and Brenda seem to be happy because they are popular and because they lead fairly normal lives. But the well-seasoned viewer knows that these are just transparent beliefs. These beautiful teens do not lead perfect lives. The show has some cultural significance: seemingly superficial characters have complexities that are not obvious at a first glance. In fact, Kelly is ashamed of how she lost her virginity and the fact that her mother is an alcoholic. She is unexpectedly conscientious; she was concerned about her SAT scores. Kelly also proved to be a good friend to Brenda after she threw her a surprise going away party when the Walsh family was planning to move back to Minnesota. Kelly seems so self-absorbed on the outside but at the same time she is constantly trying to help her friends overcome obstacles. Steve also contributed to the going away party.

Monday, August 19, 2019

Treatment of Nature by William Wordsworth and Samuel Taylor Coleridge E

William Wordsworth and Samuel Taylor Coleridge had vastly different writing styles as well as opinions of the material they treated in their writing. One of the primary differences between the two is how each treats nature in his work. Wordsworth, in his self-proclaimed writing like the common man, often expresses a nostalgic appreciation for nature, as can be seen in â€Å"Tintern Abbey†. On the other hand, Coleridge’s character, the mariner from â€Å"The Rime of the Ancient Mariner,† scorns nature and only learns to respect it, not necessarily to love it. Coleridge treats the supernatural far more than Wordsworth, and it is debatable as to whether or not his frequent use of opium contributes to this tendency. Overall, it stands to reason that nature is presented as a pure, innocent, and desirable thing to Wordsworth, and Coleridge’s writing deems it unpleasant, albeit powerful. Wordsworth’s â€Å"Tintern Abbey† is a poignant view of his return to the Banks of Wye, where he spent much of his youth. He clearly feels favorably toward Nature, which as it seems is the entire focus of the poem. After a description spanning the first 21 line stanza about certain aspects of the Nature he recalls favorably, he calls them â€Å"beauteous forms† and says that he experiences â€Å"feelings too of unremembered pleasure† because of them (line 22, 30-31). Wordsworth’s mission statement in Lyrical Ballads is essentially to use the language and to recapture the beauty of ordinary men, while still establishing his prowess in poetry. His account of nature in â€Å"Tintern Abbey† represents not necessarily the language of ordinary men, but he believes these pure forms of nature upon which he reminisces to be a common good across the lines of class. However, he claim... ...osing Wordsworth and Coleridge’s poems, it can be deduced that Nature must be loved and feared. This might seem reminiscent with traditional views of God, as he is believed to be a beautiful albeit powerful form of power. Thus, Nature is established as an all-encompassing form of power that can govern one’s life. Works Cited 1. Coleridge, Samuel Taylor. â€Å"The Rime of the Ancient Mariner.† Norton Anthology of English Literature: The Romantic Period: Volume D, 8th edition. Ed. Greenblatt, Stephen. New York: W.W. Norton & Company, 2006. 430-446. Print. 2. Wordsworth, William. â€Å"Lines Composed a Few Miles above Tintern Abbey, on Revisiting the Banks of the Wye during a Tour, July 13, 1798.† Norton Anthology of English Literature: The Romantic Period: Volume D, 8th edition. Ed. Greenblatt, Stephen. New York: W.W. Norton & Company, 2006. 258-262. Print.

Sunday, August 18, 2019

Tess Of The D Urbervilles - Finding A Place In Life :: essays research papers

Finding A Place In Life By human nature, people need a sense of belonging to be happy and fulfilled in life. It is more difficult for some to achieve this goal than others. Having friends and being loved is an important part of life for most people, yet if this is difficult for them to achieve, this goal could consume their life. This is true in Thomas Hardy's novel Tess of the d'Urbervilles, where Tess, a descriptively pretty young girl goes to great lengths to find her place in the world. She moves from town to town searching for her place in society. She first settles in the city of Marlott where she leads a simple life. "Tess at this time of her life was a mere vessel of emotion untinctured by experience" (Hardy 11). Tess continues to travel to different towns in hopes she will improve her life by finding the person she wishes to spend the rest of her life with. Throughout all this disruption in her life, "she is an ambitious woman in search of a new sensation" (Hardy 15). She continues to travel because she wants more from life and has the ambition to attempt to find her place. Tess had to cope with many threatening, dangerous, and sad situations during her search. The first occurs when she arrives in the growing town of Tantridge. There she worked as a dairymaid on the Flintcomb-Ash Farm. Even with her dislike for this job she continues to work at it for over two years until she knows for certain that this is not her place in the world. As she "progresses (she) wonder whether it would be wiser to return home. The resolve, however had been taken, and it seems Vacillating†¦ to abandon it now, unless for graver reasons" (Hardy 67). As she continues to live in Tantridge, she gets into fights, drinks, and ends up being raped and impregnated. Alec is the man who attempts to convince Tess that she belongs with him, and that they were meant to be together. In her heart Tess realizes Alec is not the man she wishes to be with. Unfortunately she continues on in the one-sided relationship which leads to Alec raping Tess. She does not yet know how s evere the consequences are for not being a pure woman. This idea of being a pure woman is so important in this period of time that Tess keeps it a secret even from Angel, who is her new love and the man she wants to spend the rest of her life with.

Saturday, August 17, 2019

Causes of the Boer War

There were significant political conflicts between the two sides. The Boers treated all blacks very badly and did not give basic human rights even to the blacks working for them. They made them pay taxes but could not vote. It was said to be through religious reasons that the Boers treated blacks so badly. This awful treatment infuriated the British, who had abolished slavery in all its colonies as well as at home in 1834. The Dutch wanted to keep its slaves. Europeans working in the Boer territories were also mistreated. These â€Å"Uitlanders† as they were known were key to the Boers' economic success, yet were still denied the vote. The war occurred also because of strategic reasons. The British had already seized Swaziland, Bechuanaland and Basutoland, which more or less surrounded the Boers who feared that if the British took any more territory, they could be under siege, particularly if their route to the sea was blocked. The British wanted to control all of Southern Africa, not just small areas which were isolated – the Boers were their main opponents. There were economic issues involved in the war. The Boers took control of the Transvaal and set up the Orange Free State. They found gold in the Transvaal and this area became very rich indeed. Later diamonds were found in this area as well, and there was argument between the British and Boers over in which nation's territory they lay. Certain individuals had a major role in provoking the war. Cecil Rhodes was probably the most ambitious of Britain's leaders abroad. He was a real imperialist, and strove to expand the British Empire further, especially through his dream of a â€Å"Cape Colony to Cairo† railway. He was strongly anti-Boer, and his actions seemed to shape British policy back at home. Also highly influential was Sir Alfred Milner, who was the British High Commissioner and was also strongly anti-Boer. He was supposed to be a peacemaker, but it were the demands he placed on the Boers which sparked the war, and he ended up looking more like a warmonger. Paul Kruger, President of the Transvaal and leader of the Boers, did not want to give in to the Uitlanders, since he feared he would lose his position if they were given the vote. It was he who had ordered the first attack against he British in 1881. The British were angered by the Boers first assault, but the Zulus' victory over the British led the arrogant Boers to believe that they could defeat them with ease. They were most ambitious, particularly after the absurd â€Å"Jameson Raid† where the British Dr. Jameson led only 500 men into the Transvaal. It was planned that the Uitlanders would join up and form an uprising to overpower and defeat Kruger and the Boers, however the raid was a failure and most of the British were killed or captured. The Boers did not accurately judge the British military.

Friday, August 16, 2019

Nature of a Business

Business Studies PART 1 A) Social Function of a business: [Choice] Businesses provides goods and services to satisfy individual needs and wants by giving the choice of selecting something among a variety of products. Economic Function of a business: [Employment] By creating or providing employment for individuals this minimises the unemployment rate. B) Unincorporated enterprises is when the enterprise has NOT gone through the process of not separating the owner from its legal entity examples; sole traders and partnershipsIncorporated enterprises are when the business HAS gone through the legal process of separating the owner from its legal entity examples; private and public companies. PART 2 A) Stakeholders: People who are or may be affected by business activities. B) Possible stakeholders; [Employees] loss of jobs therefore they are unemployed and won’t have a source of income. [Competitors] more firms may purchase their product as the operations are closing down C) Stakeho lders responsibilities; Society/General public] Stakeholders in business should have ethically responsible decisions as good corporate citizens. Society expects businesses to give back to the community of what they make out of profits. For example the Body shop organises community projects such as charity. How Lelouch and his minions was ethically responsible by being a good corporate citizen by giving back to the community of the profits by destroying Britannia as charity. PART3 [Environment] They must consider the impacts on the environment as we should care and preserve our environment.Thus businesses are turning to ecologically sustainable operating practices in response to climate change and destruction of our natural environment. For example Levis has developed its own environment philosophy and principles and conduct business with following those regulations Example Q&A A) What is the difference between a sole trader and partnership A sole trader is owned and operated by one person taking care of all responsibilities whereas a partnership consists of 2-20 people to form a business together and share the responsibilities and problems in the business.B) 2 Advantages and 2 disadvantages operating a partnership as opposed a sole trader [POOL CONTINUITY] It’s advantageous to be in a partnership compared to a sole trader as partnerships will be able to pool their funds and skills together to establish a business and on a death of one partner, the business can continue with the other partners [DISPUTES DEBTS] It’s disadvantageous to be in a partnership as there could be possible disputes between partners and may have a liability for all the debts including the partners.PART4 A) Consumers- Because there are many competitors in the industry it may be difficult for new business to have consumers buy the products they offer as there are a different range of products available to them at competitive prices and quality. Consumers [CPR CPQ] Finance- Thu s financing the business can also be a challenge like a domino effect one thing effects another as they aren’t making enough profits to keep the business up and running and may not be able to keep employees. Finance [DP BE]B) External Influences [CSI] [SCA] [BEBQ] can include competitive situation influences [CSI] as this allows their business to aim for a sustainable competitive advantage [SCA] over their competition as this is a strategy to ensure that they ‘beat’ their competitors over a long period of time, by stimulating an efficient production of better quality products or services. C) Internal influences [LCV] can include location as a prime location can lead to higher levels of sales and profits because of its convenience and visibility to the public. However a bad location is a liability that negatively affects sales and profits.

A play Dennis Potter Essay

Blue remembered hills is a play Dennis Potter. The title is taken from the poem ‘Shropshire lad’ by A. E Houseman. It challenges the perception that childhood is innocent and that all children are pure and ‘nice’. One of the ways he does this is by using adults to play children so the unrealisticness of the play forces adults to focus on the meaning of everything going on in the play. The main meaning of the play is focused around the mindless cruelty of war and how this affects children living through it. The style of the play is flared narration. The play was originally a television play for the BBC in 1979. it was set in rural west country. For our play we are using bright lights to show that we are outside. We are also going to have some stones and sticks on the floor to play with to help us show the kid’s restlessness and constant movement. Could kick them etc. the setting is rural and in 1943 during the 2nd world war, this has affected the children a lot. There is a lot of racist speak about the ‘Ities’ and the ‘Japs’. Then there are the games, also war related. Most of the games revolve around guns and violence. Lastly there is a lot of bragging that the boys do about what they are going to do in the army. In this essay I am also going to refer to ‘my mother said I never should’ by charlotte Keatley and ‘gum and goo’ by Howard Brenton. Charlotte Keatley was a feminist writer. My mother said I never should was first performed in 1087. In 1987 there were stronger roles for women and more active feminist movements in society. The play represents the plight of women and how women were treated in society, both by men and each other. The scene where the women are talking about menstrual cramps or the ‘curse’ as they call it contrasts directly yet is similar to when the boys are talking about the war in blue remembered hills. Both plays show children discussing ‘taboo’ subjects in an open and careless way. Howard Brenton play ‘gum and goo’ was first performed in 1969. Adults didn’t understand learning difficulty’s as well as they do now, in 1006. Ignorance leads to prejudice and eventually tragedy in gum and goo. This play is about an autistic girl who invents two friends, ‘gum and goo’, this character links directly to Raymond in blue remembered hills who has learning difficulties, maybe similar, but less severe to Michelle’s autism. . All three plays have adults playing children. This creates an objective distance so the unreality of the play is so obvious it doesn’t allow the audience to get absorbed into the play. This was the audience is forced to concentrate on the issues and the challenged perceptions of childhood.

Thursday, August 15, 2019

Religion and Its Effects on Globalization

To be successful today, enterprises must now manage products and services, customer contact, delivery, and supply-chain management in real time; all on a networking-centric fabric with customer demand for anytime, anywhere access to information and services leading the charge. People around the world understand the importance of information technology and accept the fact that it is here to stay. This sudden expansion in the computer field created a pool of occupations that were open, yet unable to be filled by the current workforce. Not dealing directly with the IT worker shortage threatens not only the growth of the IT industry, but also the growth of the entire U. S. economy and our global competitiveness. U. S. will soon lack a supply of qualified core IT workers, such as computer scientists and engineers, systems analysts, and computer programmers. Since the shortage of IT workers is becoming a global problem, U. S. employers will face tough competition to hire and keep highly skilled IT employees. Introduction The world’s religions have been instrumental in shaping virtually all aspects of human experience and human perceptions. Certainly, religion played an important role in the development and the ongoing support of democratic principles. One can even go so far as to say that it was because of the determination engendered by religious faith that democracy was first founded in the modern world as religious refugees sought out a new land to worship as they believed they should. Religion has also been at the core of many of the world’s most horrific wars. Whether the jihads of the Middle East, the battles in Northern Ireland, or the ancient Crusaded, war has often been predicated on religion. In addition, there are many religious people, especially those who think of themselves as traditionalists, who are deeply skeptical about democracy. Democracy, in this view, is one of a horde of pernicious doctrines that modernity unleashed in its attack on religious truth. All that can be examined empirically is the fact that modern democracy, not that of the Athens of Socrates’ time, the democracy of the past two and a half centuries, is one that found its roots in the belief that all people have the right to believe as they will and that a nation must support that simple fact. Historically Most modern Americans have come to think of democracy as rather â€Å"old hat. † In reality, democracy is as fearlessly new today as when it was first proposed. â€Å"If it does not have to be reinvented, it certainly has to be rethought, by e very generation. Today there is a particular urgency about rethinking democracy in relation to its moral and religious grounding† (Neuhaus 87). Yet in terms of relative time in the larger course of human history, democracy is a relatively new idea and ideal. Assuming that people have a right to determine their own future, actions, faith, and government stems, in great part, from the understanding that a higher power, God, prophet, or spiritual leader has led them to understand that they are creatures who choose their path – what is often called â€Å"free agency. Judeo-Christian faith has established a foundation for Western democracy in its stories of the Bible’s Old and New Testaments of attacks by both law and prophets on the absolute power of rulers, the demands for redress for the poor and oppressed, and the exposing of self-interest in every kind of human system. The Christian revelation showed the equality of all in the sight of God and a vision of the Kingdom of God ruled by love not compulsion, strengthening the call for justice and for compassion for the weak. The Hebrew texts’ and the Bible's emphases on opposing political and social oppression, and on the religious fellowship that bound communities were taken up strongly in Europe, Britain, and North America. The First Amendment of the U. S. Constitution’s â€Å"Religion Clause† consists of two provisions. One forbids the â€Å"establishment† of a religion, and the other guarantees the â€Å"free exercise† of religion. The â€Å"no establishment† provision is in the service of the â€Å"free exercise† provision and suggests (or demands) that religion not be created by the state in behalf of the state. Of course, individual Americans have created new religions throughout the past two hundred years. Free exercise is the end, and no establishment is one means in the service of that end. This understanding of the Religion Clause has not always prevailed in our jurisprudence. Indeed, in recent years, the courts have frequently acted as though â€Å"no establishment† is the end, and in the service of that end they have officially decreased what many think of as the free exercise of religion in the public sphere. Recent news stories regarding the judge who wants the Biblical Ten Commandments hanging in his courtroom, or the stories requiring that municipal â€Å"holiday† displays reflect a multiplicity of beliefs. Philosophically Religion and politics have always had a turbulent history together. Religion and democratic politics have even more difficulty coexisting, because the former suggests an unyielding body of law, an peremptory understanding of what is right and what is wrong, and a clear knowledge of the direction that should be followed by the government. The fundamental precept of democracy suggests a much more relativistic approach. Democracy attempts to allow for laws that can be changed, a sense that the majority should determine what is right and what is wrong (and, correspondingly, when the majority changes or evolves the determination of what is right and what is wrong will also change), and a much more flexible idea of directions that should be followed by the state (Mahler 601). There has been a great deal of concern voiced throughout the last half of the 20th century that religion is declining worldwide and secularism is advancing. As modernity spreads, secularism spreads in its wake. The high degree of religious involvement with politics in the United States is said to be the dying gasp of religious forces that are using politics in an effort to postpone their demise. Early advocates of the secularization of modern society were those responsible for forming a large core of nineteenth-century European thought. Karl Marx was sure that class struggle and the triumph of communism would become the tale of modern life, while religion would soon be a mercifully finished chapter. Max Weber believed that in modernity's wake the mighty forces of rationalism and bureaucratization would defeat religion, if not entirely eliminate the religious. Sigmund Freud hoped that â€Å"the future of an illusion† would prove poor as people saw that the modern world gave them a chance to be free of religion and, ostensibly, free from personal tyranny, guilt, and fearfulness. Islam and Democracy It is important to look at faiths outside of the Judeo-Christian traditions in any discussion regarding the impact of religion on democracy. Islam serves as one of the best examples of the ways in which a religion has discouraged the formation of democracies and democratic political structures. The extent to which democracy and Islam are mutually exclusive has been tested empirically with implications for conflict in civilization and the prospects for democratic peace. Three measures of democracy were used in a study published in 1998: a political rights index, an index of liberal democracy, and a measure based on institutionalization (Midlarsky 485). The measure of democratic institutionalization behaves in a manner intermediate between the other two and shows that the likelihood of conflict is based on the likelihood indoctrinated negative attitudes directed at the non-Islam organization or nation. Politics in Muslim states have always been strongly influenced by religion. And yet, concern about the expansion and impact of religiously inspired politics is widespread, and the demise of communism has turned Islamism into what is perceived as the most dangerous enemy of liberal democracy However, issues such as the threats posed by an Islamic form of government on democracy and the use of religion to promote social and political justice continue to be debated throughout the world. The fact that debate takes place should speak well of the inclusion of some democratic principles as part of modern life regardless of religious belief or affiliation. An important factor to be considered is that the assumption of the moral correctness of one’s religion or the religion of an entire people has often led to the out-of-hand condemnation of other cultures, nations, and governments. That condemnation is often what then leads to religious-based battles and wars. The Modern Realm It is a common belief that religious fundamentalism–the appeal for a return to the literal reading of a holy text and its application to politics and society–is a major threat to democracy. In a democracy, people are supposed to treat each other as equals and with mutual respect. The most traditional and classic definition of the democratic life is that citizens have or should have equal public standing. However, the ancient texts of most faiths outline strong laws and constraints on individuals. In recent years there have been calls by religious leaders and politicians alike to return to such literal interpretations and definitions of right and wrong. But in a democracy, the state recognizes the integrity of the church, not simply as a voluntary association of individuals, but as a communal bearer of the witness to a higher sovereignty from which, through the consent of the governed, the legitimacy of the state itself is derived. That understanding is what allows for the multi-culturalism and diversity that is inherent in a democracy. Religion is not what has defined democracy just as democracy has certainly not defined religion. Democracy, at least in the United States, is still a spiritual concept in that the majority of Americans believe that vision of a society based on two fundamental beliefs. â€Å"The first is that all men, created equal in the eyes of God with certain unalienable rights, are free to pursue the longings of their hearts. The second belief is that the sole purpose of government is to protect those rights. The first Americans shared this deeply spiritual vision. Most Americans still do † (Reed 26). For more than 200 years, the people of the United States have pursued the vision of a â€Å"faithful† democracy, maintaining a firm foundation, and achieved greatness by honoring God and welcoming people of all faith into public life. Perhaps, such a statement can serve as an example of how religion and democracy truly interact – as mutually supportive concepts both based on fundamental perceptions of the meaning of truth in human life. That is one of the great privileges of democracy and one part of the foundation of faith.

Wednesday, August 14, 2019

My cousin vinny & criminal law in california

In 1992, the Jonathan Lynn directed movie My Cousin Vinny, made a perfect blend of courtroom drama with commercial comedy. Though the elements of criminal law and courtroom procedures distinctly deviated from reality, the movie stirred constructive debate for years to come. Joe Pesci played the role of funny New York lawyer Vincent Gambini or Vinny, Marisa Tomei played his girlfriend Monalisa or Lisa. Vinnys’s cousin Bill, along with his friend Stan, gets implicated in a murder case for which the trial takes place in an Alabama court. Vinny comes from New York to defend his cousin as a favor towards family. The case is about a utility store clerk’s murder and incidentally most of the clues point to Bill and Stan. Right after their visit to the store, the actual assailants, who drove an almost identical car, executed the crime. Ironically, Vinny had taken more than six years to clear his bar exam and had to win at least one case to get an approval for marrying Lisa. Completely devoid of judicial procedures and naà ¯ve about professional etiquette, Vinny finds it hard to plead the case. His incompetence makes an instant impression on the Judge who struggles to control his temper during the proceedings. The courtroom drama gets alive with witty remarks of struggling-to-be-lawyer. Judge Chamberlain Haller, played by Fred Gwynne, has tough time to instill discipline in the case proceedings. There is also an evident clash of cultures between a New Yorkers visiting Alabama. With the start of the case, the movie seemingly portrays many aspects of the US legal system including the courtroom procedures, rights of defendants, judicial arraignment and errors that can be construed as contempt of court. Vinny, a complete novice, finds it hard to understand the basics of pleading the case. After hearing the charges the judge expects him to plead guilty or not guilty. Vinny repeatedly labels the charges to be â€Å"bullshit†, earning him the ire of Judge Haller. In reality such impudence might have resulted in stripping of his bar license. Astonishingly, he did not even have the license to practice law. Another fictional turn is that the judge does not make any significant effort to check Vinny’s license as a member of the bar apart from a phone call. While doing so, Vinny violated the California Rules of Professional Conduct Rule 1-300: Unauthorized Practice of Law, under sub-part (B) which states â€Å"A member shall not practice law in a jurisdiction where to do so would be in violation of regulations of the profession in that jurisdiction.† However, Vinny is obviously a street-smart New Yorker and arranges his acquaintance to prove his eligibility. In real life such a lax of interest in checking a lawyer’s credentials may result in criminals defending other criminals in courts. Obviously, he had to lie about his identity to the Judge and lying to the Judge is violation of California Business and Professions Code sections 6076 and 6077 under Rules of Professional Conduct. The formal procedures of the court seemed superficial in the light of hard reality. The first moral dilemma that is encountered by the law bodies in such cases is the ability of the defendants to select a paid lawyer for them. Under California law, the defendant has the right to choose the lawyer of his choice but the guarantee of such a lawyer’s competence is not measured till the case hearing begins. If the defendant ends up hiring a cousin as incompetent as Vinny and loses the case, should the law authority intervene? Thorough incompetence in practice has also been dealt by those who framed the law for California. Vinny personified the efficacy of the Rule 3-110; â€Å"Failing to Act Competently†. The subsection (A) states that, â€Å"A member shall not intentionally, recklessly, or repeatedly fail to perform legal services with competence.† As for Vinny, two innocents could get punished because he added his stupidity to Bill’s bad luck. Bill and Stan get quite apprehensive about Vinnys ability and rightly so, as murder is a serious charge to be handled by a rookie. Even when Bill tries to express his doubt, Vinny snubs him by making a simple point that its Bill’s life that is at stake. At least twice in the case, Vinny is charged with contempt of court and sent to lock-up. In reality, either such situation doesn’t arise in the first place or the judge takes a disciplinary action against the erring Lawyer. (California Business and Professions Code sections 6076 and 6077) As the case proceeds, Bill realizes that Vinny is his best chance to get saved. The state recommended lawyer got so nervous, when he was tried, that couldn’t even make a single statement without stuttering. The well polished prosecution team reveals brilliant witness testimonies which further scare Bill and his friend. Quite often the state prosecution teams do a good homework in homicide cases. Law of the land owes a moral responsibility to the public in dealing with such heinous crimes, though the defendant was innocent in this case. Vinny and Lisa are and genuinely do look, out of the place in the rural background of Alabama. The ensuing conflicts with locals and constant bickering with the conditions took a toll on poor Vinny. But as the case proceeds he is able to demonstrate his prowess in using simple logic while cross-questioning the witnesses. He exhibits incredible intuitiveness to prove that even an eye witness account cannot be taken as unchallengeable. With the mud on the window pane and power of glasses that needed a recheck, the eyewitness’s testimony on recognizing Bill and Stan, was ripped apart by Vinny. His girlfriend Lisa that looked a beautiful but dumb proves to be a genuine expert on automobiles. Ironically, she felt helpless in helping out Vinny in the case, her expert observation on the skid marks made by the assailants’ car, simply turned the case on its head. She proved her efficacy of being an expert when the prosecution tried to hogwash her with a flawed question on ignition temperature about a particular engine. The engine described by the prosecution did not even exist in the year that he asked. Vinny and Lisa end up in a heated argument while he tries to question her as a witness, though expert witness’s opinion should already to be known to the lawyer who calls the witness. Adding to Vinny’s errors, a lawyer should already have the information of the answer that he wants the witness to render. This rule is widely accepted in legal circles as the â€Å"Eleventh Commandment† of Trial Advocacy by Professor Mark Dobson. Through hook and crook and going through hoops as well, Vinny manages to win the case, rescuing his cousin from a likely indictment. As a reward for winning, he also won the right to marry his sweetheart, Lisa. In real life however, Vinny might have been booked for fraud and impersonation. References and Citations â€Å"Rules of professional Conduct of the State Bar of California.†: The Rules of Professional Conduct are rules of the Supreme Court of California regulating attorney conduct in this state. See In re Attorney Discipline System (1998) 19 Cal. 4th 582, 593-597 [79 Cal Rptr.2d 836]; Howard v. Babcock (1993) 6 Cal. 4th 409, 418 [25 Cal Rptr.3d 80]. The rules have been adopted by the Board of Governors of the State Bar of California and approved by the Supreme Court pursuant to California Business and Professions Code sections 6076 and 6077. Mark Dobson, Professor of Trial Advocacy, Nova Southeastern University (Feb. 2, 1999).   See also BERGMAN & ASIMOW, supra note 5, at 105–06.    Â